Essentially, an Overseas Admission CRM in education serves the same purposes as CRMs in other industries but for Admission purposes. It helps the business manage customer interactions at every stage of the customer’s journey. This covers everything from student recruiting and retention to student support, as well as delivering reports to the school and the student along the way and automating procedures to make life simpler for everyone involved.
Higher education CRM systems are anticipated to offer capabilities to enhance team communication, enabling such institutions to compete more successfully as competition becomes an increasing concern for more schools.
Benefits of a CRM for Higher Education
Using a CRM for Overseas Admission at colleges and universities has many advantages. Although this data platform works in the background, it offers college students a seamless and open experience.
CRM software allows colleges and universities to follow students from the admissions stage through graduation.
This has the benefit of improving retention rates and preventing students from leaving early or transferring to another university. However, managing students throughout their entire life cycle as students — which can span anywhere from two years to almost a decade — takes a lot of time, money, and effort. Colleges and universities primarily employ CRM software to nurture the student life cycle by personalising communications and utilising data to produce messages that are appropriate for each student.
How can a Student Recruitment CRM enhance admissions?
Improved organization and tracking: A CRM allows admissions teams to store and organize all of their contacts and interactions with potential students in one central location. This makes it easier to track the status of each student in the admissions process and to quickly access important information about each student.
Automated communication: A CRM can automate many of the communication tasks that admissions teams typically need to perform, such as sending out automated emails or text messages.
Data analysis and reporting: A CRM allows admissions teams to track data on student behavior and interactions, which can be used to improve their recruitment and admissions strategies.
Increased productivity: By automating repetitive tasks and providing a centralized location to store and access information, a CRM can help admissions teams to be more efficient and effective in their work.
Better collaboration: With a CRM, admissions teams can share information and collaborate more effectively. This is important for schools that have multiple teams working on admissions, such as an international team or a team working on an online program, or have multiple departments or campuses.
Improved data security: A CRM system provides an opportunity to store student information in a secure environment, thus minimizing the risk of data breaches or leaks.
Overall, a CRM can help education admissions teams to be more organized, efficient, and effective in their work, which can ultimately lead to higher enrollment rates and improved student outcomes.
How to choose the right crm for overseas admission?
Here are some key factors to consider when choosing a CRM for overseas admissions:
International support: A CRM that is designed to support international recruitment efforts is important if you are targeting students from other countries.
Data management: Your CRM should have a robust data management system that can handle all of the different types of information that you need to track for international students.
Lead tracking and conversion: It is important to track all leads from initial enquiry till enrolment of students, hence it is important to have a CRM that can track each lead from initial contact to enrollment.
Collaboration and team management: A CRM for overseas admissions needs to support collaboration and team management.
Integration: Consider if the CRM integrates with other tools you are currently using, like marketing automation tool, email service provider, social media account, and analytics platforms, etc.
Cost and scalability: Look for a CRM that can scale to meet the needs of your college or business, and that fits within your budget.
It is also important to consider if you need any specific functionalities that are not provided by a standard CRM. You can evaluate CRM by comparing their functionalities, and through free trial or demo. Additionally, it is also important to consult with the vendor, to understand if their services align with your requirements.
Why can Entrily help Universities for a faster admission?
Entrily, which enables you to handle all of your work centrally, is one of the user-friendly CRM for Study Abroad Consultants. By automatically setting up notifications and reminders, it enables you to collaborate with your team in a single shared workspace and makes it easy to bring your team together at any time and from any location.